Client: Amazon Music

For Dreamville Festival 2024 in Raleigh, North Carolina, Amazon Music wanted to create the ultimate fan experience to honor the continued legacy of J.Cole and his Dreamville label- across NC, hip-hop and culture as a whole. Creating the internal North Star of ‘The Road to Dreamville’, I then worked with the team to conceptualize a Dreamville museum- complete with a replica of J.Cole’s bedroom at 2014 Forest Hill Drive, mannequins displaying previous tour outfits, a life-size CD holder displaying Dreamville artist albums, and more. Outside, guests could take photos at the Dreamville gas station- with gas pumps that read ‘$1.00 & A Dream’ as the price.

Role: Senior Creative Strategist

Agency: Six Degrees Creative