Client: BET x VH1

BET x VH1 asked us to create an invite-only premiere party and screening of "The Impact NYC" that drives viewership and entices press partners and influencers in attendance to cover the event and generate excitement. I had the privilege of leading the strategy and creative- creating an immersive event that symbolized the grittiness and excitement of NYC. Moments included a dynamic subway photo moment, custom ‘The Impact’ newspapers, custom metro-card invites to VIP guests, an interactive digital photo moment, 270-degree projection mapping for the premiere screening, and more.

Role: Senior Creative Strategist

Agency: Six Degrees Creative