Mogul App ‘Own Your Day’ Activation

To get New York City excited about the launch of the new productivity app from Mogul, I conceptualized a guerilla activation that brought the app to life. With the app requiring you to record your gratitude, goals, results and reflections each day- I worked with my team to create large branded mirrors across New York City with an ‘Own Your Day’ CTA and QR codes to download the Mogul app.

Role: Director of Experiential