Mogul was bringing back their Mogul X conference with the promise to make it their most impressive one yet. They tasked me with creating an eye-catching OOH moment that would both inform the branding of all Mogul X materials, and that would appeal to their wide demographic of multi-cultural women (ranging from Gen-Z to Gen-X). I came up with the catchy tagline ‘Your Favorite ‘X’ is Back’, worked with our lead designer to create a gradient design that felt youthful, feminine and community-centric, and selected the ad space. The billboard ran across two days and was in the high-traffic Times Square area, above a main Subway station and next to Steve Madden.

Role: Director of Experiential