The Prime Video team needed help creating an interactive moment at CultureCon that promoted 3 of their newest show titles premiering in Q4. We invited guests to enter into their main character era by walking through a Prime Video home-facade. Each room featured a photo moment that encouraged guests to emulate the main character of the correlating show. These moments included the Detective’s office in Cross, the chef’s kitchen in House of Spoils, and the training gym for The Evolution of the Black Quarterback. Additionally, as the writers + directors of their own lives, guests were encouraged to take a branded journal and have a calligraphy artist write their name on the cover.

Role: Creative Strategy Lead

Agency: Six Degrees Creative

PRIME VIDEO X CULTURECON