An eye-catching booth for Yotpo- a retention marketing tech platform- with an interactive retail-store in the front, and a tech ‘Genius-bar’ feel in the back. The 30' x 30' booth was complete with a display highlighting client products, custom merch, printed case studies, brand video creative, a claw machine for guests to grab a gift to ‘retain’ the experience, plenty of lounge seating for meetings, and tech counters where staff completed on-site product demos. I led the full strategy, creative and production for the project.

Role: Senior Event Marketing Manager